What Was The Most Effective Superbowl Ad?

I believe that the most effective super bowl ad was the free Doritos commercial. This is because its comedic strength leaves a lasting impression. This is the main goal of advertising. To create a lasting subliminal message on the unconscious mind. Since the commercial creates such a strong subliminal message, the next time someone who’s seen the commercial gets the munchies, they will go, “hmm I could go for some Doritos”.